At JMV, we don’t just focus on designing and developing the best website and engaging social content.
We go one step further to advertise these assets through DIGITAL MARKETING.
What is Digital Marketing
In the past, we use traditional marketing and offline channels such as TV ads, radio ads, newspaper columns, billboards, and flyers. Today, we leverage on digital marketing across search engines and social media which puts your advertising campaigns in the face of your target customers and it is much more trackable than traditional marketing. Digital marketing is not a want, it is a need.
About paid and organic ads
What’s the difference between paid and organic ads?
Paid ads (PPC)
GOOgle ads
Paid ads across Google, Facebook and Instagram are extremely effective in building brand awareness for smaller and newer brands. You pay every time a user clicks your ad. This strategy works like an auction bidding, and your bidding amount affects how often your ad is displayed to your target market. The good thing with paid ads is you can set a limit to your budget, and pause these advertisements any time you want.
We have a specialized focus on the most effective platforms in the market. By formulating and continuously refining our proprietary keyword planning and targeting algorithms methodologies, we ensure conversion quickly for your brand.
Organic (Unpaid)
SEO
Search Engine Optimization is suitable and useful for established brands who are looking to improve and perfect its ranking by improving its content. SEO will continue to make an impact even after you halt your campaign, as compared to paid ads that will cease appearing once you pause them. However, it is advised to regularly review the health of your site’s SEO as your competitors may overtake you on search.
About SEO
On-page SEO
On-page content SEO is about enhancing the content with activities such as keyword research and planning, and optimizing your content with up to date keywords.
Off-page SEO
Off page SEO is an art where the website URL is improved through referral links from other websites and digital platforms such as social channels. Quality of links is more important than quantity here!
Meta Tags
On-page technical SEO is about developing a website that has SEO infused in the code such as H1 headings, URL structure, alternate text, mobile friendliness.
A full suite agency to fulfil your marketing needs
From designing and developing digital assets to advertising them on the most effective channels, our team will be able to plan and execute your campaigns from start to finish without having you to do any of it yourself.
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Our in house approach to executing SEO
Content assessment and fixes
Technical assessment and fixes
